Auckland Eye sets new standard in digital accessibility with website toolbar launch

Auckland Eye has become the first private healthcare provider in New Zealand to implement an assistive accessibility toolbar on its website, marking a significant step forward in inclusive digital healthcare.

This pioneering initiative addresses the needs of a diverse population, including individuals with visual impairments, learning difficulties, disabilities, or language barriers, ensuring equitable access to vital health information.

Empowering patients through innovation

The new accessibility toolbar offers a suite of customisable features such as translation into over 100 languages, text-to-speech functionality, screen reading support, and adjustable fonts. These tools empower all users to confidently navigate the website and access the care they need.

“Auckland Eye is dedicated to improving the patient experience.” says Gordon Armstrong, CEO of Auckland Eye. “With the new assistive technology, our patients can access high-quality information without access barriers, ensuring a stress-free visit. Our website now allows patients to find what they need and be confident in receiving the highest standard of care.”

Redefining inclusivity in private healthcare

While clinical excellence remains a cornerstone of healthcare, Auckland Eye recognises that the patient journey begins long before an appointment is made. By bridging the digital divide, the organisation is not only setting a new benchmark in ophthalmology but also leading the way for the broader healthcare sector.

“Access to quality care starts online,” says Marié Dickinson, Marketing Manager at Auckland Eye. “True inclusivity means removing every barrier to connection, especially in how we communicate and engage with our communities.”